• Monitored media coverage and compiled press reports, tracking brand mentions across print, digital, and social platforms

    • Managed PR sample trafficking by coordinating product pull requests, maintaining accurate inventory records, and organizing the sample closet

    • Assisted with styling operations for PR sample pulls, editorial requests, and media content creation

    • Assisted with the planning and execution of the Summer Sample Sale, coordinating marketing, logistics, and ensuring seamless event operations

    • Managed end-to-end logistics for a range of high-profile galas, private events, corporate functions, and charity events hosting 200–500+ guests

    • Created event timelines and run-of-show documents to ensure seamless execution

    • Coordinated with external vendors, including catering, décor, A/V, transportation, and venue teams

    • Supported guest list management and VIP coordination for sponsors, donors, and special guests

    • Collaborated closely with clients, sponsors, and creative teams to support fundraising goals, brand visibility, and guest engagement

    • Assisted with look development and styling decisions for the Fall/Winter 2024 collection shoot

    • Organized and tracked wardrobe pieces, accessories, and samples throughout the shoot day

    • Steamed, prepped, and maintained garments to ensure camera-ready presentation

    • Collaborated with the designer, photographer, and model to support the production of high-quality content

    • Provided personalized styling advice and utilized brand knowledge to enhance customer satisfaction and sales

    • Assisted with visual merchandising and product displays to highlight collections and designers

    • Organized inventory across back-of-house storage and sales-floor displays to improve product accessibility

    • Spearheaded store layout, demonstrating creativity and attention to detail to establish an inviting retail space

    • Assisted with social media posts and engagement to display new products, spotlight brands, and promote events

    • Delivered exceptional service through client engagement, product knowledge, and personalized styling

Professional Experience

    • Managed social media and communications across teams, sponsors, and venues while producing strategic digital campaigns for GSP’s Gold Party, driving ticket sales (400+) and event engagement that helped raise over $40,000 for POGO and CAMH – advancing the organization’s mission to strengthen childhood cancer care, physically and mentally

    • Designed and produced an upcycled collection using entirely second-hand fabrics for McGill’s CoF Winter 2025 show, further advancing sustainable design skills and deepening interest in circular fashion practices and material reuse

Extracurricular Experience